
About Us
Creativity- a human gift to develop products that promote better living conditions and satisfy people's need. Since the founding of Suzuki Motor Corporation, we have always pursued providing 'value-packed products' as one of our manufacturing philosophies. Realizing that the value differs according to the times,country and lifestyle,we are fully determined to challenge for the creativity to make such products for customers around the world with our advanced technologies and enthusiasm.
Suzuki’s Strengths
Our vision for realizing Suzuki’s mission is to “become a life infrastructure company that solves mobility issues encountered by numerous people each day, and that energizes many people and revitalizes the economy.” In other words, I believe that to fully deploy Suzuki’s strengths throughout society, we must make proposals with a holistic view of the entire environment surrounding our products. This includes not only the actual products but also related infrastructure and the structures that will be used with our products. To respond to the need for realizing the ideal form of mobility that supports people’s lives in the future, we aim to create new value matched to the needs of society by integrating all our businesses, including electro senior vehicles. These efforts will include thinking of automobiles as a form of personal mobility that incorporates various concepts related to motorcycles instead of advancing motorcycle and automobile technologies separately as we further pursue the true meaning of Sho (smaller) in “Sho-Sho-Kei-Tan-Bi,” which is Suzuki’s strength.
Under the new management structure, Suzuki launched the New Mobility Service Division and the EV Operations Division that eliminate barriers between motorcycles and automobiles while revising its internal information sharing system and establishing an environment for facilitating flexible ideas and efficient cooperation. Recognizing the importance of encouraging all officers and employees to promote internal communication and incorporate new perspectives and different ways of thinking, we will work as one team in addressing various issues while mutually listening to each other’s opinions.